Google's New A2A: Why Your Business Should Care
(Even If You're Not a Tech Person)
Hey BSKiller readers!
I'm at Google Cloud Next in Las Vegas, and I've just learned about something that could save your business serious money and headaches—even if you don't care about technical details.
What Is A2A in Plain English?
Google just announced something called the "Agent-to-Agent protocol" (A2A for short). Think of it like this:
Imagine if your email couldn't talk to your text messages, and your text messages couldn't talk to your video calls. You'd need a separate person to manually copy information between each app. Frustrating and expensive, right?
That's exactly what's happening with AI systems today. Your customer service AI can't talk to your document processing AI, which can't talk to your industry-specific AI tools. So you're paying a fortune for technical people to manually connect them.
A2A fixes this by creating a universal language that lets all AI systems talk to each other—no matter who made them.
Why Should You Care?
Three reasons this matters to your bottom line:
Saves Money: Companies are spending millions getting their AI tools to work together. A2A could cut those costs by up to 70%.
Saves Time: Projects that take months can be done in weeks when AI systems can communicate directly.
Better Customer Experience: When your AI systems work together seamlessly, your customers get faster, more consistent service.
The Business Translation
In business terms, A2A means:
You can buy the best AI for each job without worrying about compatibility
Your existing AI investments won't be wasted
Your teams can spend less time on technical integration and more time on business value
What Should You Do?
Ask these three simple questions:
How many different AI systems is your company using?
What are you currently spending to connect them?
Are the vendors you work with among the 50+ companies already supporting A2A?
The answers will tell you how much A2A could benefit your business.
I'll be sharing more insights from Google Cloud Next soon, focusing on what matters for your business—not the technical jargon.
Stay tuned!
Your business-focused tech correspondent in Vegas
Thank you, Pranjal.Can you pls share A2A compatibility with MCP? how both are complimentary and can be used together to get more usefull for business?