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The $3.70 Miracle: Why AI's Greatest ROI Story Is Actually Its Greatest Scam

Every dollar invested in AI returns $3.70. It's the marketing pitch that launched a thousand C-suite meetings. But the math tells a very different story.

Pranjal Gupta's avatar
Pranjal Gupta
Aug 04, 2025
∙ Paid

Microsoft and IDC just dropped the study that made every tech CEO's heart race: companies are getting $3.70 back for every $1 invested in generative AI, with "top leaders" hitting $10.30 returns.

The headline exploded across LinkedIn faster than OpenAI burns through venture capital. Conference slides were updated overnight. AI budgets got approved in record time. Consultants started shopping for Teslas.

But here's the problem with this miracle ROI story:

It's complete bullsh*t.

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