The Death of Authenticity: How AI Influencers Just Murdered the Creator Economy
The most trusted voices online now belong to people who never existed. And brands are paying millions for the privilege.
The Mia Zelu Deception
An AI influencer just "attended" Wimbledon without existing, fooled millions of followers, and secured sponsorship deals worth more than most human creators make in a lifetime.
Mia Zelu's Wimbledon posts were completely AI-generated. Every photo, every story, every "candid moment" was algorithmic fiction. Yet her engagement rates crushed actual tennis players who were actually there.
The response from brands? "Where do we sign?"
This isn't just another tech novelty. This is the systematic elimination of human authenticity from the attention economy.
From courtside seats at Roland Garros to front-row views at Wimbledon, Mia Zelu has experienced tennis's most prestigious tournaments—all made possible through the strategic use of AI. © Instagram @miazelu
The Economics of Artificial Authenticity
Let's run the numbers that just broke the creator economy:
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