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TRUE, BUTHeadline Over Filing

Real documents, wider bucket

The fraud-only figure in the same documents is $7 billion.

“Meta documents reveal US$16 billion in fraud-linked revenue, and Facebook knowingly runs AI deepfake scam ads.”

Moneywise headline syndicated on Yahoo Finance, quoting Mark Cuban on a podcast, 7 October 2026

Recorded 6 November 2026. Our ruling means: literally true, materially misleading.

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Receipts pack

The evidence file for this verdict

16 receipts: 4 support the claim, 3 contradict it, 9 add context. 3 figures on the record, 2 traced to a quoted receipt.

The receipts

Each source, the line we quote from it, its date and which way it cuts. Free to read and to cite.

  1. 1Supports the claimfinance.yahoo.com ↗

    Mark Cuban says Facebook knowingly runs AI deepfake scam ads as Meta docs reveal $16 billion in fraud-linked revenue

    Look up an archived copy ↗

  2. 2Supports the claimfinance.yahoo.com ↗

    Facebook knows the little old ladies are getting ripped off

    Look up an archived copy ↗

  3. 3Supports the claimfinance.yahoo.com ↗

    Those ads are deepfakes built with an AI copy of his face and voice, Cuban said, and Meta (NASDAQ:META) runs them anyway

    Look up an archived copy ↗

  4. 4Contextfinance.yahoo.com ↗

    On Nov. 6, 2025, Reuters reported on internal Meta documents

    Look up an archived copy ↗

  5. 5Contextfinance.yahoo.com ↗

    Moneywise reached out to Meta for comment

    Look up an archived copy ↗

  6. 6Contextweb.archive.org ↗

    Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods

    Look up an archived copy ↗

  7. 7Contextweb.archive.org ↗

    Meta internally projected late last year that it would earn about 10% of its overall annual revenue

    Look up an archived copy ↗

  8. 8Contradicts the claimweb.archive.org ↗

    Meta earns about $7 billion in annualized revenue from this category of scam ads each year

    Look up an archived copy ↗

  9. 9Supports the claimweb.archive.org ↗

    the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud

    Look up an archived copy ↗

  10. 10Contradicts the claimweb.archive.org ↗

    The company had later determined that the true number was lower, because the estimate included

    Look up an archived copy ↗

  11. 11Contextweb.archive.org ↗

    He declined to provide an updated figure

    Look up an archived copy ↗

  12. 12Contextsan.com ↗

    The ads reportedly promote fraudulent e-commerce and investments, illegal online gambling and the sale of banned medical products

    Look up an archived copy ↗

  13. 13Contradicts the claimsan.com ↗

    was a rough and overly inclusive estimate rather than a definitive or final figure

    Look up an archived copy ↗

  14. 14Contextweb.archive.org ↗

    Meta has estimated that around 10% of its overall annual revenue, equating to around $16 billion, comes from scam advertising, and/or promotions for banned goods

    Look up an archived copy ↗

  15. 15Contextfinance.yahoo.com ↗

    the podcast hosted by Kara Swisher and Scott Galloway

    Look up an archived copy ↗

  16. 16Contextweb.archive.org ↗

    Meta spokesman Andy Stone said the documents seen by Reuters

    Look up an archived copy ↗

Members' extras

What each receipt proves, and what would change our mind.

  • What each receipt above proves, in our words
  • The figures table, each number traced to the receipt that states it
  • The trick behind the claim, explained, with the guide to spotting it
  • What would change our verdict
  • Our call on the record, with its due date

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