Outliers: The Story of Success · chapter 6 · id outliers-c6-02-cohen-and-nisbetts-experiments
“Cohen and Nisbett's experiments showed that Southern men responded to insults with significantly higher cortisol and testosterone levels than Northern men, demonstrating a measurable 'culture of honor' effect.”
TRUE, BUTconfidence: medium⚠ extracted by pipeline, re-audit pending
Receipts
Cohen, Nisbett, Bowdle & Schwarz (1996), JPSP 70(5)DOI registry: valid
Insulted Southern participants showed cortisol increases of 79% versus 33% for control Southerners. Testosterone increased more in insulted Southerners than insulted Northerners.
Nisbett & Cohen (1996), Culture of Honor, Westview PressDOI registry: valid
In the 'asshole' experiment, insulted Southern participants showed a 79% cortisol increase (vs 33% for controls) and greater testosterone response than Northern participants, supporting the culture-of-honor hypothesis.
This claim is a stable, citable object. If you can falsify a verdict, tell us. Corrections are loud here.