Outliers: The Story of Success · chapter 6 · id outliers-c6-04-cohen-nisbett-bowdle--schwarz-
“Cohen, Nisbett, Bowdle & Schwarz (1996) found that after being bumped and called an 'asshole,' Southern white male students showed 79% cortisol increase versus 33% for Northerners, and significantly elevated testosterone, demonstrating physiological priming for aggression tied to culture of honor.”
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Cohen, Nisbett, Bowdle & Schwarz (1996), JPSP 70(5):945-960source alive
Cortisol levels rose 79% for southerners and 33% for northerners after the experimental insult. Southerners also showed greater testosterone increases, more aggressive cognitions, and more dominant behavior.
Cohen et al. (1996), full text PDF, JPSPcheck errored · retry queued
Southerners were more likely to think their masculine reputation was threatened, more upset, more physiologically primed for aggression, and more likely to engage in aggressive and dominant behavior.
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