Subscribe

Learn · a trick with a name

Cherry-Picked Slice

the flattering subset, presented as the whole.

The best segment of a result, shown alone, looks like the whole result.

How to spot it

The one question to ask“What does the full set look like?”
At work

When a vendor shows a case study, ask for the median customer, not the best one.

Caught in the wild

Every time we've caught it so far. Try calling each one before you open it.

Next lessonLab Not Field