Influence: The Psychology of Persuasion · chapter 2 · id influence-c2-02-the-hare-krishna-donation-tech
“The Hare Krishna donation technique -- giving a 'gift' flower before requesting donations -- is a powerful demonstration of reciprocity-based compliance that generated millions in revenue.”
VERIFIEDconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Regan (1971), Effects of a Favor and Liking on Compliance, JPSP 31(2)FLAGGED: DOI not in registry
Participants who received an unsolicited favor (a Coke) from a confederate bought twice as many raffle tickets as control participants, regardless of whether they liked the confederate.
Falk (2007), Gift Exchange in the Field, Econometrica 75(5)DOI registry: valid
In a large-scale field experiment (N=9,846), including a small gift with a charitable solicitation increased donations by 17%. Larger gifts increased donations further, supporting the reciprocity mechanism.
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