Influence: The Psychology of Persuasion · chapter 3 · id influence-c3-02-cognitive-dissonance-drives-co
“Cognitive dissonance drives consistency-seeking behavior: once people commit to a position, they experience psychological discomfort when confronted with contradictory information and will change attitudes to maintain consistency.”
CONTESTEDconfidence: high⚠ extracted by pipeline, re-audit pending
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