Influence: The Psychology of Persuasion · chapter 4 · id influence-c4-08-social-proof-is-most-powerful-
“Social proof is most powerful in conditions of uncertainty and similarity -- people are most influenced by the actions of others when they are unsure what to do and when those others are similar to themselves.”
VERIFIEDconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Festinger (1954), A Theory of Social Comparison Processes, Human RelationsFLAGGED: DOI not in registry
When objective standards are unavailable, people evaluate their opinions and abilities by comparison with others, particularly similar others.
Fischer et al. (2011), Bystander Effect Meta-Analysis, Psychological Bulletin 137(4)DOI registry: valid
The bystander effect was stronger in ambiguous situations than in clear emergencies, supporting the uncertainty moderation hypothesis.
This claim is a stable, citable object. If you can falsify a verdict, tell us. Corrections are loud here.