Influence: The Psychology of Persuasion · chapter 5 · id influence-c5-04-joe-girard-listed-in-the-guinn
“Joe Girard, listed in the Guinness Book of World Records as the world's greatest car salesman (1,425 cars in a single year), attributed his success primarily to making customers like him through personal cards reading 'I like you.'”
TRUE, BUTconfidence: medium⚠ extracted by pipeline, re-audit pending
Receipts
Joe Girard, Wikipedia (verified against Guinness records)source alive
During his career (1963-1977) he sold more than 13,000 cars. He sent monthly cards to over 13,000 former customers reading 'I like you.'
Automotive Hall of Fame -- Joe Girardsource alive
Girard was inducted into the Automotive Hall of Fame, confirming his sales records and methodology.
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