Influence: The Psychology of Persuasion · chapter 5 · id influence-c5-06-cialdinis-own-research-on-bask
“Cialdini's own research on 'Basking in Reflected Glory' (BIRG) showed that university students were more likely to wear school apparel and use 'we' after football victories, and distance themselves after defeats.”
VERIFIEDconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Cialdini et al. (1976), Basking in Reflected Glory: Three Football Field Studies, JPSP 34(3)DOI registry: valid
Students wore more school-identifying apparel after victories and used 'we' more when describing victories. The effect was strongest when personal self-esteem was threatened.
End, Dietz-Uhler, Harrick & Jacquemotte (2002), Identifying with Winners, Journal of Social Psychology 142(5)FLAGGED: DOI not in registry
Replication of BIRG findings: fans of winning teams reported higher self-esteem and used more in-group language than fans of losing teams.
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