Influence: The Psychology of Persuasion · chapter 7 · id influence-c7-04-psychological-reactance-theory
“Psychological reactance theory (Brehm, 1966) explains why scarcity increases desire -- when people perceive their freedoms as threatened, they react by wanting the restricted item even more.”
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Brehm (1966), A Theory of Psychological Reactance, Academic PressFLAGGED: DOI not in registry
When behavioral freedoms are reduced or threatened, the individual will be motivationally aroused to regain the lost or threatened freedoms.
Steindl et al. (2015), Understanding Psychological Reactance, Zeitschrift fur Psychologie 223(4)DOI registry: valid
Reactance theory has received extensive empirical support across health, consumer, and political domains.
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