Influence: The Psychology of Persuasion · chapter 8 · id influence-c8-09-co-creation----involving-someo
“Co-creation -- involving someone in building something -- creates ownership and loyalty that transcends mere liking, as demonstrated by the IKEA effect.”
VERIFIEDconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Norton, Mochon & Ariely (2012), The IKEA Effect: When Labor Leads to Love, Journal of Consumer Psychology 22(3)DOI registry: valid
Participants who built IKEA furniture valued it significantly more than identical pre-assembled furniture, even when self-built was objectively inferior.
Norton, Mochon & Ariely (2012), The IKEA Effect: When Labor Leads to Love, Journal of Consumer Psychology 22(3)DOI registry: valid
Participants who built products themselves valued them significantly more than identical pre-built products -- labor alone was sufficient to produce greater liking and willingness to pay.
This claim is a stable, citable object. If you can falsify a verdict, tell us. Corrections are loud here.